Information for Providers

The Apprenticeship Information Ambassador Network is formed of a diverse group of independent training providers and colleges across London, who deliver impartial information on Apprenticeships and Traineeships in a variety of settings, including secondary schools, sixth form colleges, Job Centre Plus offices, and other relevant organisations. You can find out more about us here!

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About the network

Guidance note for the Apprenticeship Ambassador Application Form

The London Work Based Learning Alliance (LWBLA) assumes the person completing the form has a good overview and knowledge of their organisation and will have checked internally for all information and detail. LWBLA are not asking for anything new – all the information required should be available. The form is in two parts. The first is the approval criteria necessary to become an Ambassador; the second focuses on the information about your organisation that will be publicly available. No additional information is required beyond the application form.

To register you interest in becoming an Ambassador, please complete the Ambassador Application form available on this website – Download Form

SECTION A – The Approval Criteria

The key aspects of the approval criteria are:

  1. Organisation Details
    This is the information LWBLA will use to contact you. If you have more than one London address, please use your main location office. If the staff delivering the service will be based at alternative locations please put the name/address under the ‘other information’ box at the end of the form.
    The email address should be the point of contact for all information on the Apprenticeship Ambassador project and the web address will be the link used on the LWBLA website.
  2. The SFA Register
    All providers in receipt of SFA funds to deliver Apprenticeships will have completed and met the requirements set out in the Register/Actor on line procurement portal. This will have been recently refreshed in early 2012 and we assume that the provider has fully met all these information requirements. If this is a sensitive issue please contact us in the first instance to discuss further.
  3. Ofsted Inspection
    To be an Ambassador the provider must have been subject to a full Ofsted inspection since 2012. We want to use the grade for the providers ‘Overall effectiveness of provision’ as the key measure of approval and confirmation of quality approval. The expectation is that this will be a grade 1 or 2.
  4. Matrix Accreditation
    The Matrix standard is the most widely used measure of an organisations capability to deliver IAG services in the sector. We therefore expect all providers who wish to be an Apprenticeship Ambassador to have achieved this standard, or working towards accreditation with a confirmed assessment date. If you have an alternative standard or measure please use that and explain what it is.
  5. References
    Please supply two referees who you would be happy for us to contact to whom you currently supply an Apprenticeship service. Both references should be an established organisation. We would prefer (but this is at your discretion) one referee to be from the educational sector, and the other an employer/business. A standard template will be sent to the person/email address you supply with a yes/no answer. The template is available for all applicants upon request.

SECTION B – Information

We have designed a standard template as we want to be able to use information publicly on our website in response to requests from Local Authorities, schools, JCP, etc. The information requests aim to focus on the delivery of Apprenticeships and related/complementary services. Please feel free to use the ‘other information’ box if the questions do not fully reflect what you do. All information is discretionary and you do not need to complete this with the exception of the question on CRB checks, but it will help any third party to understand who you are and what you do.

We have asked for recent performance information held on the SFA Gateway – this is not generally used publicly but is of specific interest to schools and Local Education Authorities. We only need Apprenticeship performance. If this is a sensitive issue please contact us to discuss further.

The key point of the information request is to accurately identify the geographic areas in which you want to operate as an Apprentice Ambassador. We see this at three levels; at the borough level either where you have a business location or where you deliver services, sub-regionally, or at a London regional level. It is important you have agreed the Boroughs you want to offer the service in with colleagues internally. If you are tempted to offer a regional service across London then you are likely to receive requests from all 32 London Boroughs.

The information we hold on the LWBLA website can be updated by you at any time.

SECTION C – Application Approval

Please can you ensure the form is printed of and signed by a Senior Manager/Director. This is central to the provider accepting a commitment to be an Apprentice Ambassador.


We are very interested in feedback on this form, what can be improved upon, and specifically its use and ease of completion.

Back to the process of becoming a provider page

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